Create varying themed concepts and logos for restaurant identity. Manage visual operations resulting in increased patronage and ease of overall operations. As the primary designer working alongside teams of chefs, developers and financial principles, I perform discovery to assess cuisine and theme, collaborating on everything from choice of name to architectural considerations.
Design and consult on graphics, color, lighting, signage, audio, fixtures, materials, finishes and an assortment of marketing collateral prior to opening date to maximize the potential for revenue generation throughout the lifespan of the stores. Perform ongoing maintenance by updating design styles as it applies to interior architecture and ambiance to keep venues current and profit oriented, keeping up with marketplace trends. Develop marketing and promotional material for advertising. Devise systems for streamlining menu production to increase chef productivity. Facilitate patron gift card program and companion catering business by creating marketing campaigns. Extend promotions to the internet with websites and social media.